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The rise of internet dating services could be behind stronger marriages, an increase in interracial partnerships, and more connections between people from way outside our social circles, according to a new study by economics professors Josue Ortega at the University of Essex and Philipp Hergovich at the University of Vienna in Austria. Today, more than one-third of marriages begin online. Online dating is the second most popular way to meet partners for heterosexual couples and, by far, the most popular form of dating for homosexual partners. Sites like OKCupid, Match.com and Tinder, all owned by InterActiveCorp IAC, +0.26% and other sites from eHarmony to location-based app Grindr, are vastly changing the way our society functions. Dating apps have exploded in popularity since the launch of Apple’s AAPL, +0.37% first iPhone in 2007. In the past, the study said, we largely relied on real-life social networks to meet our mates — friends of friends, colleagues, and neighbors — meaning we largely dated people like ourselves. Now, as we open our dating pool to strangers, the pool of potential mates has become more diverse, and the online dating world is “benefitting exponentially,” said dating coach Meredith Golden . “We don’t always fall in love with our clone so a wider dating net, be it outside of EdmontonDivorceMediation race and ethnicity or tapping into a large LGBTQ pool creates happy unions,” she said.
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